October is Liver Cancer Awareness Month! GLI is promoting awareness and action with a month-long media campaign using the hashtag #OctoberIs4Livers to bring patients, survivors, caregivers, advocates, and experts together across all social media platforms. Each week in October, #OctoberIs4Livers focuses on a different topic in the liver cancer journey. Follow us along and join in this lively and informative discussion as we work together.

Check back regularly as we update our page with additional resources.



Tips for your #OctoberIs4Livers Social Media Campaign

  • Follow and share the content on Facebook, Twitter and Instagram

  • Use our hashtag #OctoberIs4Livers on

    • Facebook

    • Instagram

    • Twitter

  • Retweet our #Liver #Cancer Word of the Day

  • Join our October 24 Tweet Chat

  • Encourage liver cancer patients to share their story and voice with GLI

  •  Share our social tiles (coming soon)


Sample Tweets

  • My #OctoberIs4Livers and I join @globalliver in raising awareness about #liver #cancer

  • Celebrate #OctoberIs4Livers by sharing your story http://www.globalliver.org/get-involved

  • More than 31,000 people will die from #liver #cancer this year #OctoberIs4Livers

  • #Liver #Cancer is the second leading cause of cancer death globally #OctoberIs4Livers

  • People chronically infected with #Hepatitis B have a 25 – 40% lifetime risk of developing #liver #cancer #OctoberIs4Livers

  • Individuals chronically with hepatitis B have a 25% to 40% lifetime risk of developing liver cancer.

  • Hepatitis B and C and NASH are major contributing factors to #liver #Cancer #OctoberIs4Livers

  • Up to 40% of NASH patients will progress to #cirrhosis, liver failure and #liver #cancer #OctoberIs4Livers

  • #Liver #Cancer cases and deaths are increasing while most other cancers are declining #OctoberIs4Livers

  • When found at an early stage #Liver #Cancer has the best chance for #cure #OctoberIs4Livers


Social Media Tiles

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Sample Press Release

[INSERT ORGANIZATION NAME] Supports National Liver Cancer Awareness Month

Rates For New Liver Cancer Cases Have More than Tripled Since 1980 

Washington, D.C.– October X, 2019 – Today [INSERT ORGANIZATION NAME], is pleased to recognize Liver Cancer Awareness Month and unite with the Global Liver Institute in the fight to increase survival rates for liver cancer patients. We are coming together during the month of October to raise awareness for the need to increase and promote early detection, leading to better prognosis and chance of survival for all liver cancer patients. 

In the United States this year, more than 42,000 people will be diagnosed with liver cancer and more than 31,000 people will die from this disease¹. The National Cancer Institute estimates that there were more than 83,000 people living with liver cancer in the United States in 2016².

The statistics are frightening as unlike other cancer rates that have been on the decline, liver cancer rates for new liver and intrahepatic bile duct cancer cases have been rising, and rates have more than tripled since 1980. Even worse, death rates have more than doubled since 1980 despite treatment advances and promising research³. Given these increasing rates for new cases and deaths, the five-year survival rate for liver cancer is only 18%, among the lowest for all cancers in the US. 

[IF APPLICABLE INSERT LOCAL INFORMATION OR ACTIVITIES]

[INSERT CUSTOM QUOTE, sample below]

We are pleased to be joining together with organizations across sectors and diseases in healthcare to help raise awareness for liver cancer and to collectively work to increase survival rates,” says Donna R. Cryer, JD, President and CEO, Global Liver Institute.“Our aspiration is to work with the community to double survival rates for liver cancer patients from 18%⁴ to 35% in 2030.”

We want to shine a spotlight on liver cancer and increase awareness and the need for early detection among various populations: the general public, at-risk patients, the medical community, public health authorities, and the media. Activities this month include a briefing on Capitol Hill, media outreach and social media promotion and engagement. The goal is to promote early intervention and make sure that all populations at risk for developing liver cancer, know to talk to their doctor about regular screenings. 

Follow us and share your content at /globalliver on Facebook including your pictures wearing burgundy on social media and tag the pictures #Octoberis4Livers. Go to http://www.globalliver.org/get-involved

#  # #

About GLI 

The Global Liver Institute is a 501(c)(3) tax-exempt not-for-profit organization, headquartered in Washington, D.C., United States. GLI’s vision is for liver health to take its place on the global public health agenda commensurate with its prevalence and impact. GLI’s mission is to improve the impact of the liver community by promoting innovation, collaboration, and scaling optimal approaches to eradicating liver diseases. 

For more information on GLI or to join the Liver Cancers Council, visit www.GlobalLiver.org, Follow us on Twitter @GlobalLiver or Facebook at www.facebook.com/GlobalLiver. During October, lend your support on social media using hashtag #Octoberis4Livers.

Media Contact
[INSERT CONTACT INFORMATION]

Sources

¹ https://www.cancer.org/content/dam/cancer-org/research/cancer-facts-and-statistics/annual-cancer-facts-and-figures/2019/cancer-facts-and-figures-2019.pdf

² https://seer.cancer.gov/statfacts/html/livibd.html

³ https://www.cancer.org/content/dam/cancer-org/research/cancer-facts-and-statistics/annual-cancer-facts-and-figures/2019/cancer-facts-and-figures-2019.pdf

⁴ https://www.cancer.org/content/dam/cancer-org/research/cancer-facts-and-statistics/annual-cancer-facts-and-figures/2019/cancer-facts-and-figures-2019.pdf


Resources

Very Well Health Liver Cancer Symptoms

Liver Cancer Fast Facts (coming soon)



Sources

7 Essential Facts About Liver Cancer. (n.d.). Retrieved from https://www.hepmag.com/slideshow/7-essential-facts-about-liver-cancer/4

European Prospective Investigation into Cancer and Nutrition (EPIC). (n.d.). Retrieved from http://epic.iarc.fr/research/cancerworkinggroups/livercancer.php

Facts about LIVER CANCER. (n.d.). Retrieved from http://www.idph.state.il.us/cancer/factsheets/liver.htm

Liver Cancer - Statistics. (2018, June 05). Retrieved from https://www.cancer.net/cancer-types/liver-cancer/statistics

Liver cancer statistics. (2018, September 12). Retrieved from https://www.wcrf.org/dietandcancer/cancer-trends/liver-cancer-statistics

National Center for Health Statistics. (2018, July 17). Retrieved from https://www.cdc.gov/nchs/products/databriefs/db314.htm

Risk Factors for Liver Cancer. (n.d.). Retrieved from http://www.hepb.org/research-and-programs/liver/risk-factors-for-liver-cancer/


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